Corporate social responsibility (CSR, also called corporate conscience, corporate citizenship or responsible business) is a form of corporate self-regulation integrated into a business model. CSR policy functions as a self-regulatory mechanism whereby a business monitors and ensures its active compliance with the spirit of the law, ethical standards and national or international norms. With some models, a firm’s implementation of CSR goes beyond compliance and engages in “actions that appear to further some social good, beyond the interests of the firm and that which is required by law.” The aim is to increase long-term profits and shareholder trust through positive public relations and high ethical standards to reduce business and legal risk by taking responsibility for corporate actions. CSR strategies encourage the company to make a positive impact on the environment and stakeholders including consumers, employees, investors, communities, and others.
In today’s post I’d like to talk about a sector which is absolutely important for everyone – IT. Hewlett-Packard was an American multinational Information Technology company headquartered in Palo Alto, California.
The company was founded in a one-car garage in Palo Alto by William Redington Hewlett and David Packard, and initially produced a line of electronic test equipment. HP was the leading PC manufacturer from 2007 to 2013, after which Lenovo remained ranked ahead of HP. It specialized in developing and manufacturing computing, data storage, and networking hardware , designing software and delivering services.
On October 6, 2014, Hewlett-Packard announced plans to split the PC and printers business from its enterprise products and service business. The split closed on November 1, 2015, and resulted in two publicly traded companies: HP Inc. and Hewlett-Packard Enterprise.
One of HP’s core factors was “putting our customers first in everything we do”. “We earn customer respect and loyalty by consistently providing the highest quality and value”.
When we come to CSR in HP policies, we start thinking about something like “recycling” and so on. Well, in 1992 HP creates a new program, the so-called Design for Environment program, which wants to reach a high level of energy efficiency, materials innovation and recycling.
HP created a series of DfE Engineering Goals such as “Reduction in parts, product size, product weight; energy efficiency; Increased product robustness; Packaging material selection; Bulk pack development; Design for Recycling; Design for disassembly”. These are a series of practices which will have two kinds of impact: Environmental Impact and Cost Reduction within the whole supply chain.
Less end-of-life waste, Less energy consumption, Reduced greenhouse effect, Reduced energy dependency, Longer service life, Less material waste to landfill etc.
@ http://www8.hp.com/us/en/hp-information/global-citizenship/index.html you can find everything you need to know about the Sustainability Policies implemented by HP.
One of the biggest and most famous CSR practices ever implemented by HP is the recycling system which got great results in terms of CSR Engagement of HP’s customers.
Everyone who wanted to purchase a LaserJet or Ink cartridge had the opportunity to take part to the recycling program where the customer was freely involved. In 2005 more than 90mln cartridges were sent to HP from its customers and been recycled.
This is a description of how a multinational company can implement several CSR strategies in order to get great results in terms of CSR Engagement and eventually get to the top of the Dow Jones Sustainability Index.
For more info take a look @ http://www.sustainability-indices.com/
Please feel free to download the HP annual report from the company’s official website in order to have a look at the on-going CSR practices!